The Google Cloud Platform (GCP) has gained serious momentum in recent months. Data storage companies such as NetApp, Veritas, Cohesity, MapR, Cloudian and Nutanix are partnering with Google in an effort to broaden the appeal of their offerings. But the Google Cloud itself is a vast universe of services, storage tiers, speeds, feeds and price points.
Google Cloud Platform offers a diverse portfolio that ranges from flexible and unified storage classes to scalable and secure databases, said Chris Talbott, head of cloud storage product marketing at Google. Its designed to handle mission-critical workloads and connect data to any application.
As such, it consists of compute, storage, databases, machine learning, analytics, networking, big data, internet of things, developer tools, management tools and security features. With so many facets to understand, how can users use GCP to reduce storage costs, maximize performance and gain competitive advantage?
Some storage and IT managers have a carte blanche from management to implement cloud-first strategies. They are under no strain to get it right the first time. They are blessed with all the time in the world to figure out the best way to learn from their mistakes and eventually arrive at the right cloud architecture for their organizations. But they represent the lucky few.
In most cases, storage managers are under the gun to show some immediate return. Within a few months, they know they will be called to the carpet to show tangible results in terms of lower storage costs and smaller budgets.
The best way to achieve that, suggested Talbott, is to look for the low-hanging fruit. One likely area, for example, is tape backup. Anyone who is going to have to invest yet again in tape hardware or an upgrade to the latest tape platform should consider the cloud. As well as offering the potential for cheaper storage, the cloud opens the door to doing something with the data (such as analytics) rather than gathering dust in a vault.
Think about underutilized data sets and easy wins, said Talbott. Many organizations are currently backing-up and archiving data to tape, requiring costly infrastructure to maintain and providing little value outside of a recovery event. Not only can you reduce the effort and costs of maintaining that on-premises you can expose those datasets to other technologies in GCP like data analytics and machine learning.
Talbott said that most users are smart enough to assess current needs. They take the time to figure out how they can use cloud storage to fulfill ongoing requirements. But not enough companies look ahead to gain some idea of how their needs may evolve in the years to come. Although it is impossible to predict such things accurately, it is wise to attempt some kind of projection of storage needs at least a couple of years into the future. That might save some embarrassment when you discover in a years time that your plan for cloud storage was hopelessly inadequate.
Storage managers are advised not to rush headlong into cloud storage decisions. They should consult other areas of IT as well as line of business heads before making any firm commitments. After all, storage is just one part of a much larger IT ecosystem. It has to be implemented sensibly in full alignment with other components and enterprise objectives.
While the cloud can reduce the cost of storage and increase the accessibility of data, choosing the right combination of systems is essential in realizing the benefits of cloud storage, said Talbott.
In addition, Talbott recommended using the cloud to take advantage of storage tiers to make information lifecycle policies work for you. As users begin to move data to the cloud, they should try to understand what data needs to be accessed and when so they can take advantage of different storage tiers. For example, GCP offers Nearline and Coldline archival storage. Nearline is best for data that is accessed a few times a year, but if you have data you dont need on a yearly basis, you could move it to Coldline to reduce costs.
To optimize the storage of an object throughout its life, it will likely spend time in each tier of storage from multi-regional to cold, said Talbott. Object lifecycle policies can automate that cascade.
Its one thing to dump data into a cloud repository as a means of reducing costs. But the real value comes in how that data is managed strategically.
Various data and storage management solutions are available from vendors such as StorEdge, Red Hat, NetApp and others. While functionality varies markedly from one tool to another, in general, they are designed to help organizations maintain control over their data, where it resides, how quickly they can access it and how they can harness it in their business.
For organizations who are looking to understand how their GCP cloud investments are meeting business expectations, NetApps data management solutions provide them with clear visibility and insight into cost, performance and data placement to better understand the impact of IT decisions, said Michael Elliott, cloud advocate, NetApp. Organizations can also address the challenges associated with regulatory, data security and sovereignty requirements by maintaining control of their data across its entire lifecycle.
Part of the reason so many storage businesses are partnering with Google is that it provides easy access to innovation and expanded markets.
Collaborate closely with Google, as they are very responsive when it comes to integrating with their services, said Patrick Rogers, head of marketing and product at Cohesity. APIs may work differently across different cloud providers, so what is possible with one provider may not exactly be the same with another.
Greed is good, said Gordon Gekko in the movie Wall Street. Google has paraphrased that to Green is good. Accordingly, the company believes those journeying to the cloud should look beyond cost savings, which are regarded almost universally as the typical measure of success for those adopting cloud storage.
In many cases, cost savings is just a start. This year Google will reach 100 percent renewable energy for all its operations, data centers included. This means users can reduce the environmental impact of their data storage and operations by taking advantage of data centers which use 50 percent less energy than a typical data center.
With the exponential increase in data being stored, it becomes increasingly important to consider how green the electrons are that power its storage, said Talbott.
Photo courtesy of Shutterstock.
- The best free cloud storage service 2018 | TechRadar - October 8th, 2018
- AT&T Cloud Storage - AT&T Cloud Services - October 8th, 2018
- Cloud Storage | Team Knowhow - August 15th, 2018
- The Best Cloud Storage Services for Backup in 2018 - August 13th, 2018
- Amazon Drive - June 30th, 2018
- Cloud Storage Pricing | S3 Pricing by Region | Amazon ... - June 24th, 2018
- Azure Cloud Storage Solutions and Services | Microsoft Azure - May 28th, 2018
- Cloud Storage Pricing | Cloud Storage Documentation ... - May 10th, 2018
- Understanding cloud storage services: A guide for beginners - May 1st, 2018
- Foscam Cloud - April 7th, 2018
- Data Storage - Flash Storage, NAS, Object ... - Dell EMC US - April 7th, 2018
- Best Cloud Storage Providers 2017 Reviewed & Rated - December 13th, 2017
- Cloud Storage Topics - SearchCloudStorage - October 18th, 2017
- Cloud Storage - 2017 News, Articles and Trends - Tom's IT Pro - October 18th, 2017
- Cloud Storage Pricing Comparison: AWS, Azure, Google, and B2 - October 18th, 2017
- 18 free cloud storage options | Network World - September 19th, 2017
- Best Cloud Storage Solutions For Your Small Business - CBS Chicago - CBS Chicago - September 7th, 2017
- How Secure Is Cloud-Based Data Storage? - HuffPost - September 7th, 2017
- Best Cloud Storage Solutions For Your Small Business - CBS Detroit - September 7th, 2017
- Deals: A Lifetime Of 2TB Cloud Storage For 90% Off - Gizmodo Australia - September 7th, 2017
- Microsoft Azure: 8 Ways to Save on Cloud Storage - Enterprise Storage Forum - September 2nd, 2017
- There's a lot more to the Cloud than storage these days and competition is getting crowded - Financial Post - September 2nd, 2017
- Cloud storage provider Box's revenue rises as growth slows - Reuters - August 31st, 2017
- Whatchu doin' Upthere? Western Digital moves on cloud storage space - The Register - August 30th, 2017
- pCloud First Cloud Storage Provider to Offer Lifetime Plan | 08/29/17 ... - Markets Insider - August 30th, 2017
- Nearly 300 years worth of porn was recorded to test Amazon's ... - Neowin - August 30th, 2017
- Western Digital (WDC) Acquires Cloud-Storage Startup Upthere - Nasdaq - August 29th, 2017
- Faction Partners with CoreSite to Launch Multi-Cloud Storage and ... - Business Wire (press release) - August 29th, 2017
- A Man Backing Up Millions Of GB Of Porn May Have Ended ... - Indiatimes.com - August 29th, 2017
- pCloud First Cloud Storage Provider to Offer Lifetime Plan - PR Newswire (press release) - August 29th, 2017
- Person tests Amazon's "unlimited" cloud storage by uploading 1.8 petabytes of porn - Boing Boing - August 27th, 2017
- Hedvig Advances Private, Hybrid and Multi-cloud Storage with New Integrations, Security, and All-flash Capabilities - insideBIGDATA - August 27th, 2017
- Why Storage Companies Are Partnering with Microsoft Azure for ... - Enterprise Storage Forum - August 26th, 2017
- Microsoft Unveils Cost-Cutting Archival Cloud Storage Option - eWeek - August 25th, 2017
- A Redditor Archived Nearly 2 Million Gigabytes of Porn to Test Amazon's 'Unlimited' Cloud Storage - Motherboard - August 25th, 2017
- Back up everything with lifetime 2TB cloud storage for under $50 - Popular Science - August 25th, 2017
- Enterprises Encounter Cloud Storage Cost and Management Challenges - Enterprise Storage Forum - August 23rd, 2017
- Cisco Validates SwiftStack's hybrid cloud storage software - Read IT Quik - August 23rd, 2017
- Another Free Data Backup Option Bites The Dust - Fortune - August 22nd, 2017
- Apollo Cloud 2 Duo offers personal cloud storage with no monthly fees - Techaeris - August 22nd, 2017
- pCloud first cloud storage provider to offer lifetime plan - PRUnderground (press release) - August 22nd, 2017
- Top 5 tips for doing a cloud storage cost analysis - Information Age - August 21st, 2017
- How offsite solutions can complement NAS setups - The Register - August 21st, 2017
- BBB Tip of the Week: What to look for in cloud storage - The Spokesman-Review - August 20th, 2017
- Get 2 TB of Cloud Storage from Zoolz for Life for Just $50 - The Escapist - August 20th, 2017
- Optimize a public cloud storage service with these performance tips - TechTarget - August 19th, 2017
- XenData Launches Hybrid Cloud Storage Appliance Optimized for Media Files - Broadcasting & Cable - August 16th, 2017
- Lima Ultra: Tiny, personal cloud storage which just misses the mark - ZDNet - August 16th, 2017
- Secure 2TBs of cloud storage space for life for under $50 - TNW - August 16th, 2017
- Results: do you pay for extra cloud storage? How much do you need? - Phone Arena - August 16th, 2017
- XenData Debuts CX-10 Hybrid Cloud Storage Appliance - TV Technology - August 16th, 2017
- Datrium Splits Provisioning to Boost Private Cloud Storage - SDxCentral - August 16th, 2017
- Migrating from server to cloud storage - THE BUSINESS TIMES - August 16th, 2017
- Film maker shuns cloud storage for Spectra Logic tape - ComputerWeekly.com - August 14th, 2017
- NetApp Has Better Storage Trends than Pure, Says Maxim - Barron's - August 14th, 2017
- Cloud Backup vs Local Backup Which Option Should I Choose To Protect My Data? - Fossbytes - August 14th, 2017
- Cloud Storage Works Better With Cloud Secure! - MustTech News - August 13th, 2017
- UPDATE -- Maxwell Health Reduces Cloud Storage Costs and Reduces Recovery Times with Datos IO RecoverX for ... - GlobeNewswire (press release) - August 12th, 2017
- Cloud Storage: Mature Saturation or Early Adopter Phase? | Hacked ... - Hacked - August 10th, 2017
- How To Have Cloud Storage and Backup For Life For Less - Daily Beast - August 10th, 2017
- Wasabi Technologies takes on Amazon S3 on price, performance - TechTarget - August 8th, 2017
- Here's one good reason to not rely on cloud storage - Business Insider Australia - August 6th, 2017
- Veritas Technologies Named a Leader in the 2017 Gartner Magic Quadrant for Data Center Backup and Recovery ... - Markets Insider - August 6th, 2017
- Microsoft wants your cloud storage to sleep with the fishes, literally - Digital Trends - August 5th, 2017
- MEGA Privacy brings 50GB of free cloud storage space to Windows 10 - Windows Report - August 5th, 2017
- Team sets new record for magnetic tape storagemakes tape competitive for cloud storage - Phys.Org - August 3rd, 2017
- Attala Systems Announces Its High Performance Composable Storage Infrastructure Technology for Cloud and Analytics - PR Newswire (press release) - August 3rd, 2017
- Hybrid cloud technology gets the most out of primary storage workloads - TechTarget - August 2nd, 2017
- IBM and Sony breakthrough on tape storage density could lower cold storage costs again - GeekWire - August 2nd, 2017
- Mega's beta cloud storage app for Windows 10 now open to ... - Windows Central - August 1st, 2017
- Startup Morro Data launches CloudNAS services for SMBs - TechTarget - August 1st, 2017
- Morro Data Announces CloudNAS | StorageReview.com - Storage ... - StorageReview.com - August 1st, 2017
- IBM deprecates its first cloud storage platform - www.computing.co.uk - July 31st, 2017
- Senate Resurrects Cloud Storage Protections Bill | Broadcasting ... - Broadcasting & Cable - July 31st, 2017
- Geared up to make best use of cloud storage, AI: Naidu - The Hindu - July 31st, 2017
- Hybrid Cloud Gives Government Flexibility for Storage Needs [#Infographic] - FedTech Magazine - July 12th, 2017
- Scality Zenko.io brings hybrid cloud storage virtualisation - ComputerWeekly.com - July 12th, 2017
- Cloud Storage Privacy Policies: What It All Means - Cloudwards - July 12th, 2017
- Quantum to Present on Cloud Storage for Media Workflows at SMPTE17 in Sydney - Below the Line - July 12th, 2017
- Security lapse leaks data from millions of Verizon customers - KKTV 11 News - July 12th, 2017