The sky continues to be the limit for the cloud market, with IDC reporting earlier this month that the public cloud market will grow to $203.4 billion worldwide by 2020, up from a forecasted $122.5 billion in 2017. Cloud service providers are scrambling to corral as much of that market at possible.
According to the Synergy Research Group, as of the second quarter of 2017, Amazon Web Services led the market with 34 percent market share, followed by Microsoft (11 percent), IBM (8 percent) and Google (5 percent); the next 10 providers totaled 19 percent, and the rest of the market made up the remaining 23 percent.
Google hopes to move up those rankings by making its cloud services more secure, and it plans to do that via a tiny chipset it calls Titan.
Security remains one of the biggest roadblocks to wider cloud adoption, and thats where Google is looking to differentiate itself from its competitors. The Titan announcement is part of an ongoing effort by the tech giant to ramp up the security of its Google Cloud Platform (GCP).
Urs Hlzle, the companys senior vice president of technical infrastructure, dramatically unveiled Titan when he removed the tiny chip from his earring during the Google Cloud Next 17 conference in March.
The computing chip will go into Google cloud servers with the purpose of establishing a hardware root of trust for both machines and peripherals connected to the cloud infrastructure.
This will give Google the ability to more securely identify and authenticate legitimate access at the hardware level within GCP. Its one piece of a larger strategy on Googles part to harden its cloud infrastructure, which also includes hardware the search giant designed, a firmware stack it controls, Google-curated OS images and a hypervisor the company hardened.
In a company blog post, Google officials explain that, given the increased cybercriminal focus on privileged software attacks and firmware exploits, its important to be able to guarantee the security of the hardware supporting Googles cloud platform. To do this, Titan focuses on securing two key processes.
The first is verifying the system firmware and software components guaranteeing that what runs the machine is secure. Titan uses public key cryptography to establish the security of its own firmware and that of the host system.
The second process is establishing a strong, hardware-rooted system identity verifying the identity of the machine itself. This process is tied back to the chip manufacturing process, wherein each chip has unique embedded keying material added to a registry database. The contents of this database are cryptographically protected using keys maintained by the Titan Certification Authority (CA).
When a Titan chip is built into a server, it can then generate certificate signing requests (CSRs) directed to the Titan CA. The CA will verify the authenticity of the CSRs based on the keying material in the registry database before issuing the server an identity certificate, which establishes the root of trust.
Titans identity verification measures support a nonrepudiable audit trail of any changes made to the system. And tamper-evident logging capabilities bring to light any changes made to firmware or software by a privileged insider.
With a hardware-based root of trust verified on the server and the integrity of its firmware and software components also verified, a Titan-enabled machine will be validated and ready to engage with the GCP ecosystem.
Are customers themselves ready to engage more with the GCP ecosystem? The addition of the Titan chips to Googles cloud servers targets a specific pain point for customers (especially those industries that have very specific security compliance needs, such as finance and healthcare).
Google is betting that its larger strategy of presenting a more secure cloud will increase its share of the cloud market.
- Linux Cloud Servers- instantly flexible - May 18th, 2019
- Pricing - Cloud Services | Microsoft Azure - May 13th, 2019
- Hybrid Cloud Security: Simplify Complex ... - Trend Micro - April 28th, 2019
- Best cloud computing services of 2019 | TechRadar - April 8th, 2019
- Hackers Backdoor Cloud Servers to Attack Future Customers - March 29th, 2019
- Cloud vs. In-House Servers: What is the Best Choice ... - January 4th, 2019
- Cloud Services | Design In The Cloud | Autodesk - December 15th, 2018
- Brinkster Cloud Servers - VMware, SolidFire SSD-Based ... - June 2nd, 2018
- Virtual Network Virtual Private Cloud | Microsoft Azure - March 29th, 2018
- Keeping Your Files Safe in Google's Cloud - New York Times - September 7th, 2017
- 5 Reasons SD-WAN, 4G LTE Are Cloud Essentials - No Jitter - September 7th, 2017
- Canon USA Advances PRISMAsync Color Print Server in Version 5.2, Offering Cloud-Based PRISMAlytics Dashboard ... - PR Newswire (press release) - September 7th, 2017
- HPE Reports Q3 Gains Along With Cloud Deal - EnterpriseTech - September 6th, 2017
- Huawei Releases the New-Generation Intelligent Cloud Hardware Platform Atlas - Markets Insider - September 6th, 2017
- Unlocking the promise of a connected world through edge cloud ... - ITProPortal - September 5th, 2017
- Want to do IoT right? You'll need more storage, networking, servers, and cloud - TechRepublic - September 5th, 2017
- So you're already in the cloud but need to come back down to Earth - The Register - September 5th, 2017
- Nasa: Our demands for repeat presidential election - Daily Nation - September 5th, 2017
- Chinese smartphone maker Xiaomi open to moving servers to India - Economic Times - September 5th, 2017
- VMware officially lands on AWS cloud with new management and security features - SiliconANGLE News (blog) - September 2nd, 2017
- VMware-on-AWS is live, and Virtzilla is now a proper SaaS player - The Register - September 2nd, 2017
- Socionext Partners with Advantech to Offer High-Density, Low-Cost ... - Design and Reuse (press release) - September 2nd, 2017
- Municipal adoption of the cloud - American City & County (blog) - August 31st, 2017
- Veeam follows Virtzilla's cloud up the Amazon - The Register - August 31st, 2017
- Where does a business's data live? - Information Age - August 31st, 2017
- IBM cooks up a hardware architecture for tastier cloud-based services - TechTarget - August 31st, 2017
- Tachyum bets on flash storage to re-architect the cloud data center - ZDNet - August 29th, 2017
- Juniper adding microsegmentation to Contrail cloud - TechTarget - August 29th, 2017
- The future of serverless cloud looks a lot like physical servers - TechRepublic - August 29th, 2017
- Demand for server specialists increases, but talent pool is small - Network World - August 29th, 2017
- The pros and cons of cloud vs in house servers - Edmonton - August 28th, 2017
- You Can Now Spin Up VMware Servers in Amazon Data Centers - Data Center Knowledge - August 28th, 2017
- Windows Server 2016 changes prompt a new look at management - TechTarget - August 28th, 2017
- Cloud security market to reach $12B by 2024, driven by rise of cyber attacks - TechRepublic - August 28th, 2017
- Jeff Pulver, Internet Pioneer of VoIP and Entrepreneur Joins ... - Markets Insider - August 28th, 2017
- Oppo and Vivo plan to move cloud storage to India, following India's new directives on data security - Firstpost - August 28th, 2017
- Digital Deluge on the Cloud - Valley News - August 27th, 2017
- How Can You Improve Document Management By Integrating Cloud-Based File Sharing And What You Need To Know ... - Business 2 Community - August 27th, 2017
- Hitachi rack servers get VMware Cloud treatment The Register - The Register - August 26th, 2017
- CenturyLink enhances VMware-based DCC platform, touts software-defined data center approach - FierceTelecom - August 26th, 2017
- Biz sends apps to public cloud, waves 'bye to on-premises server ... - The Register - August 23rd, 2017
- Druva Raises Another $80 Million - Channel Partners - August 23rd, 2017
- CrashPlan alternatives: How to move to another home backup solution - Macworld - August 23rd, 2017
- VMware shares to surge more than 20% because the Amazon cloud threat is overblown: Analyst - Yahoo Finance - August 23rd, 2017
- AMD Lines Up New China Datacenter Partners - EnterpriseTech - August 23rd, 2017
- How do you bring artificial intelligence from the cloud to the edge? - TNW - August 21st, 2017
- The rice of cloud, avocado of virtualization and salmon of doubt: Let's eat storage sushi - The Register - August 21st, 2017
- 70% of firms face skill shortages for server-based roles - Cloud Pro - August 21st, 2017
- Qualcomm moved its Snapdragon designers to its ARM server chip. We peek at the results - The Register - August 21st, 2017
- Info on 1.8 million Chicago voters exposed on Amazon server - USA TODAY - August 21st, 2017
- Microsoft and Google Give Startups Options to Amazon's Cloud - Fortune - August 18th, 2017
- Cloud is the ignored dimension of security: Cisco - ZDNet - August 18th, 2017
- How AIG moved commercial claims to the cloud - Information Management - August 18th, 2017
- Oracle expands database offering to its cloud services - Network World - August 16th, 2017
- Voices Cloud security from all angles - Accounting Today - August 16th, 2017
- HostHatch launches new Cloud Servers - 5x faster than the giants, including AWS & DigitalOcean - PR Web (press release) - August 15th, 2017
- Oracle Exadata Cloud lands on bare-metal servers - Computer Business Review - August 15th, 2017
- School phones go on 'the cloud' - The Ridgefield Press - August 15th, 2017
- Datrium Announces Split Provisioning For Simple Private Cloud Consolidation At Rackscale - Markets Insider - August 15th, 2017
- New McAfee virtual network security platform offered as part of free test drive on Amazon Web Services - CTR - August 14th, 2017
- How to move into a cloud career from traditional IT - InfoWorld - August 14th, 2017
- Oracle Makes the Most Powerful Database Platform Available on the Industry's Most Advanced Cloud Infrastructure - PR Newswire (press release) - August 14th, 2017
- Frank Dinucci's Cloud Accounting Workshop Draws Many ... - Markets Insider - August 13th, 2017
- Frank Dinucci's Cloud Accounting Workshop Draws Many Entrepreneurs - PR Newswire (press release) - August 12th, 2017
- Cryptocurrencies have pulled one of Nvidia's most sluggish businesses out of the gutter - Quartz - August 11th, 2017
- GoDaddy tops Q2 targets, revenue up 22 percent - ZDNet - August 9th, 2017
- Hardware Can Still Make or Break the Cloud - IT Business Edge (blog) - August 9th, 2017
- Serverless Architectures from an MSP's Point of View - MSPmentor - August 4th, 2017
- Unisecure Data Centers Offers 15% Discount On Cloud Server Hosting Services - HostReview.com (press release) - August 2nd, 2017
- How The Cloud Will Disrupt The Ad Tech Stack - AdExchanger - August 2nd, 2017
- Packet launches edge compute service in 15 global locations - RCR Wireless News - August 2nd, 2017
- IBM adds Optane to its cloud, only as storage and without GPUs - The Register - August 2nd, 2017
- Joining Apple, Amazon's China Cloud Service Bows to Censors - New York Times - August 1st, 2017
- Cisco Launches New UCS Servers, Hybrid Cloud Management ... - SDxCentral - July 12th, 2017
- Verizon data of 6 million users leaked online - CNNMoney - July 12th, 2017
- Server vendors board the Xeon SP party bus - The Register - July 12th, 2017
- New Azure servers to pack Intel FPGAs as Microsoft ARM-lessly embraces Xeon - The Register - July 12th, 2017
- Hybrid cloud and blockchain solutions will be the future for data backup - Information Age - July 10th, 2017
- New 'Microsoft 365' package bundles Windows and Office for businesses - GeekWire - July 10th, 2017
- Tech Data Tightens Cloud Integration With Microsoft To Unlock Simpler Experience For SMBs - CRN - July 10th, 2017