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Rackspace, a company that was early to the cloud computing market with its own private and public cloud products and related support, is unveiling a new professional services division to help business customers move from their own data centers into the cloud (or clouds) of their choice.

A public cloud consists of data centers that yoke together masses of servers, storage, and networking gearthat capacity is rented out to many customers. The leading providers are Amazon ( amzn ) Web Services, Microsoft ( msft ) , and Google ( goog ) . A "private" cloud is used by just one company, but the setup offers some of the flexibility of public cloud servicesallowing a company's internal departments to pay for the resources they use, and add and delete services as needed. Generally, most companies are looking to put at least some of their data, software development, and even applications into a public cloud service.

The new Rackspace Global Solutions and Services (GSS) group brings together many existing serviceslaunched over the past few years to support Rackspace customers wanting to use any of the major public clouds alongside various private cloud offerings. San Antonio-based Rackspace also sells its own private- and public-cloud products.

Rackspace has been going down this road of supporting other companies cloud efforts for quite some time.

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The new Rackspace group targets big Fortune 500 companies as well as mid-sized businesses. Rackspace architects and engineers will work with customers to plan, assess, design, migrate, manage and optimize cloud migrations, Rachel Cassidy, Rackspace's vice president of global solutions and services, said via email.

The company will offer customers help in moving existing applications (or rewrite them) for the cloud, as well as expertise in security and compliance, the company said.

Companies pay based on a fixed price or for the time and material used or as a continuous subscription service, based on their preference.

Many companies already offer migration services, including giant global systems integrators like Accenture ( acn ) , Avanade, Capgemini Worldwide, and Wipro. IBM ( ibm ) also fields a giant professional services arm. Meanwhile, AWS, Microsoft, and Google are building out their own services as well as bolstering relationships with big integrators.

Cassidy said feedback shows that many of the global systems integrators don't have the broad-and-deep skills needed for complicated migrations, but in some instances, Rackspace partner with those companies to serve mutual customers.

Rackspace was publicly held until last year when it was acquired by private equity firm Apollo Global. Note: (April 3, 2017 11:07 a.m.) This story was updated to add Rackspace pricing options.

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Cloud Pioneer Rackspace Adds Services Unit to Ease Migrations - Fortune