When we introduced our Avid Everywhere vision in 2013, the industry was facing a period of unprecedented change. The rapid digitization of the media value chain made it difficult for content creators to connect and automate workflows, and increased the cost and complexity of monetizing assets. The consumerization of content creation and distribution forced media organizations to adjust to a new reality of diminishing control over how audiences consumed content. At the same time, declines in traditional revenue sources required a recalibration of business models and the relentless pressure for operational efficiency challenged an industry filled with disconnected people, tools and workflows.
These were the core issues the Avid Everywhere vision and strategy set out to resolve in 2013. And now, just four years later, the transformation of our vision to reality is complete. Weve created the most open, tightly integrated and efficient media platform that enables media organizations to more effectively connect disparate teams and accelerate their workflows. And new distribution and monetization capabilities are helping them connect with their audiences in much more powerful and profitable ways than ever before.
Yet even as technology advances, urgent operational and financial challenges remain. Pressure to create ever-greater volumes of high-quality content is immense, yet technology budgets arent increasing; theyre straining to keep pace. Heritage production environments arent as flexible or efficient as they need to be to handle the load and fast pace. Increasing operational capacity requires expensive, often redundant staffing and capital expenditures. And production facility real estate makes it very costly to house hardware. Compounding the problem, many organizations that have overprovisioned their on-premise hardware capacity are actually underutilizing their systems investments.
BENEFITS OF MOVING MEDIA PRODUCTION TO THE CLOUD
Extending media production to the cloudin the way that best suits an organizations unique operational realitiesopens the opportunity to both increase production capacity and ease the financial burdens of content creation and distribution. Media organizations gain the licensing flexibility and business agility to align their deployed technology solutions with the needs of their production environment. They can also connect and collaborate from anywhere, whether through a workstation, laptop, or mobile deviceall while increasing efficiency across every facet of the media value chain.
Now media organizations can grow viewership and brand affinity, connect with their audiences in new ways, and fully protect their assets by operating in a secure environment. Its easy to scale resources as needed to address peaks in demand, whether anticipated or not, and tap into massive economies of scale across workgroups and departments.
And the flexibility and elasticity of cloud services enables media organizations to maximize the value of their assets by expanding to new outlets. They can repurpose material to exploit new revenue streams and grow brand affinity across a broader range of viewers by making content available everywhere they want to consume it, whether on TV, online, or on a mobile device.
A VOTE FOR THE CLOUD
Its no surprise that the inaugural Avid Customer Association (ACA) Vote, which gave Avids customer community the unprecedented opportunity to directly influence Avids future offerings, revealed that the vast majority of media professionals (71.7 percent) are considering moving some part of their infrastructure or workflow to the cloud over the next two yearsthe most popular being remote access workflows (15.8 percent). However, just 4.8 percent are considering moving their entire infrastructure and workflow to the cloud, highlighting the important role that hybrid cloud deployment models will play in the media industrys future.
Thats why Avid is leading the media industry to a reality of full-scale media production in the cloud. Media organizations have the complete flexibility to create, distribute and monetize their content using the deployment type that works best for themon premises, private data center, public cloud, or hybrid.
At Avid Connect 2017, we announced that the MediaCentral Platform is now cloud-enabled, giving media organizations greater efficiency, flexibility and agility to meet todays most pressing media production challenges. With new cloud-based client applications, media services and infrastructure on demand, they can deploy the platform, services and applications in more flexible ways.
To help organizations easily transition their media production to the cloud, we also announced that weve selected Microsoft as Avids preferred public cloud partner. Well be working closely with Microsoft to offer innovative cloud solutions that work in concert with the Avid and Alliance Partner tools and services that our customers already use.
Weve chosen Microsoft Azure as our preferred cloud hosting platform because Microsoft provides a broad range of public cloud hosting and cloud service offerings that meet the needs and budget of any size media organization. With the worlds most secure data center environments, Microsoft can give media organizations peace of mind that their assets are protected and safe beyond the reach of any threat. And with Avid and Microsofts extensive cloud and media technology expertise, media organizations will be able to migrate existing production workloads to the cloud at their own pace and architect new ways of working more efficiently.
As media organizations look to capitalize on the efficiency, agility, flexibility and scalability that the cloud facilitates, Avid is ready to help them on their journey. And at IBC 2017, well unveil cloud innovations and demonstrate how they can realize the many benefits of cloud-based media productionfrom more efficiency and agility across the media value chain, to less complexity and lower costs.
See the original post:
Planning Your Journey to the Cloud – TV Technology
- Cloud Hosting by Perry Hosting - December 11th, 2017
- What Is Cloud Hosting? | GoDaddy - YouTube - December 11th, 2017
- Linux VPS | Best Managed Linux Cloud Hosting - RoseHosting - November 24th, 2017
- Cloud hosting platforms. Part one: Pantheon | ADCI Solutions - November 24th, 2017
- Get to know Linode, the new (big) kid in town - Technical.ly - September 7th, 2017
- 500 Cloud Operators, Managed Service Companies and Hosters to Gather at the 13th Annual Hosting & Cloud ... - Benzinga - September 7th, 2017
- Cloud ERP: The rising alternative to hosting your own - Networks Asia - September 7th, 2017
- Melbourne Server Hosting Renamed to iomart - Web Host Industry Review - September 6th, 2017
- Cloud ERP: The rising alternative to hosting your own - CIO Australia - September 6th, 2017
- Dean Dorton Technology named to Sage Intacct President's Club, Rookie of the Year and New Partner of the Second ... - The Lane Report - September 6th, 2017
- Microsoft Signs Deal to Put More Apps on Huawei's Cloud in China - eWeek - September 6th, 2017
- Cloud Hosting Providers CommsTrader's UK Channel Guide 2017 - CommsTrader - September 5th, 2017
- Huawei announces Microsoft cloud apps partnership - ZDNet - September 5th, 2017
- Trump Effect Could Cost US Cloud Providers Over $10 Billion: Report - Web Host Industry Review - September 2nd, 2017
- Cost Reduction Strategies on Java Cloud Hosting Services - InfoQ.com - August 30th, 2017
- Cloud Native The Perfect Storm for Managed SD-WAN Services - Network World - August 30th, 2017
- Why 2017 is the Year to Understand Cloud Computing - Business 2 Community - August 28th, 2017
- President Trump Could Cost US Cloud Computing Providers More Than $10 billion by 2020 - The Data Center Journal - August 28th, 2017
- What You NEED To Look For In A Cloud Hosting SLA - TG Daily (blog) - August 27th, 2017
- President Trump Could Cost US Cloud Computing Providers More ... - The Data Center Journal - August 27th, 2017
- State of Cloud - 2017 - Read IT Quik - August 22nd, 2017
- President Trump could cost US cloud computing providers more than $10 billion by 2020 - Bdaily - August 22nd, 2017
- Microsoft No Longer a PC Company with Deals Like Halliburton, Says Credit Suisse - Barron's - August 22nd, 2017
- Did Snap Make a Mistake With Its $3 Billion in Cloud Contracts? - Madison.com - August 21st, 2017
- Right Networks continues focus on tech improvement with new CIO - Accounting Today - August 21st, 2017
- Altinity Provides Cloud Version of ClickHouse on Kodiak Data MemCloud - Markets Insider - August 21st, 2017
- NASA calls on cloud for online eclipse streaming - GCN.com - August 21st, 2017
- Cloud Hosting Reviews and Comparisons | Cloud Hosting Directory - August 19th, 2017
- Free cloud hosting: comparing the top providers offer - August 19th, 2017
- Microsoft Expands HPC Cloud Portfolio With Cycle Computing Acquisition - eWeek - August 19th, 2017
- UC San Diego Health: Moving Its EHR to the Cloud, Strategically - Healthcare Informatics - August 19th, 2017
- Rackspace's first in-house attorney for international moves on - San Antonio Business Journal - August 19th, 2017
- Microsoft Acquires Cycle Computing to Bulk Up its HPC Cloud Services - eWeek - August 18th, 2017
- Massive Potential Attracts International Players to Iran's Cloud Computing Market, Despite Challenges - PR Newswire (press release) - August 18th, 2017
- These Inventors Need To Conquer Cryptocurrency To Change Cloud Computing - Celebrity Net Worth - August 18th, 2017
- 360 Cloud Solutions now offers Adaptive Insights - Accounting Today - August 18th, 2017
- Hackers breach third party cloud vendor TekLinks - Healthcare IT News - August 18th, 2017
- Stronger security and disaster planning fuel healthcare's migration to the cloud - Healthcare IT News - August 16th, 2017
- Hackers hit dermatology practice through cloud vendor - Information Management - August 16th, 2017
- Hackers hit dermatology practice through cloud vendor - Health Data Management - August 15th, 2017
- Unisecure Hybrid Cloud Hosting Introduces New Integration And Collaboration Support. - HostReview.com (press release) - August 14th, 2017
- CenterGrid Names Kevin Westendorf As Chief Technology Officer - Markets Insider - August 14th, 2017
- Earth911.com - Earth911.com - August 14th, 2017
- Commerce Department Plans to Move Cybersecurity to the Cloud - FedTech Magazine - August 13th, 2017
- Snap CEO Evan Spiegel Makes A Case For Slow User Growth - Fortune - August 11th, 2017
- RiverMeadow and WSM Announce Agreement to Facilitate Cloud Migrations - GlobeNewswire (press release) - August 11th, 2017
- Driving operational excellence with your cloud vendors - Network World - August 10th, 2017
- Amazon jumps on Kubernetes bandwagon - ZDNet - August 10th, 2017
- Epic Move: UC San Diego Health Transitions to Cloud Technology - UC San Diego Health - August 10th, 2017
- St. Cloud to Host Summer Sizzler Downtown Art Crawl - WJON News - August 10th, 2017
- Cloud management platforms offer a unified approach to hybrid IT - TechTarget - August 10th, 2017
- CA Health System Begins Cloud-Based Epic EHR Implementation - EHRIntelligence.com - August 10th, 2017
- Home Office seeks partner for AWS switch after current hosting ... - www.channelweb.co.uk - August 9th, 2017
- Marias Technology adds Microsoft Azure to its Hosting Services - GlobeNewswire (press release) - August 9th, 2017
- IBM CIO leaves for AWS and Big Blue flings sueball to stop him - The Register - August 9th, 2017
- How To Win at Cloud Hosting in a Microsoft-AWS-Google World - Redmond Channel Partner - August 8th, 2017
- Epic Move: UC San Diego Health Transitions to Cloud Technology - Newswise (press release) - August 8th, 2017
- Global Health wins contract to deploy cloud system at Sydney hospital - Proactive Investors Australia - August 8th, 2017
- As Tech Execs Rally Around Kushner, Government Cloud Adoption Still Has Ways to Go - Windows IT Pro - August 8th, 2017
- Heavy clouds in IT world make it rain gold for UPS box manufacturers - The Register - August 8th, 2017
- Project Manager - Amazon, Google, Microsoft Cloud Hosting - Dorking and Leatherhead Advertiser - August 6th, 2017
- From Public Cloud to Hybrid IT Straight From the Horse's Mouth - InfoWorld - August 6th, 2017
- How companies can boost their website in China's clouded market - Cloud Tech - August 4th, 2017
- Cloud computing facility launched - Times of India - August 4th, 2017
- Aerohive Achieves Unmatched Scale and Flexibility in Cloud-Managed Networking - Patch.com - August 4th, 2017
- 'UK cloud services are strong and ready to compete with the world's best tech economies', Cloudreach CEO says as ... - Data Economy - August 3rd, 2017
- Marijuana startup Lemonhaze leverages Bizspark to jump from AWS to Azure - OnMSFT (blog) - August 3rd, 2017
- US retailers increasingly switching to public cloud hosting to free up resources to develop new services - InternetRetailing.net - August 2nd, 2017
- Mozilla's Send is basically the Snapchat of file sharing - The Verge - August 2nd, 2017
- Why Facebook Is Withdrawing WhatsApp from the IBM Cloud - Market Realist - August 2nd, 2017
- You need a cloud exit plan, even for AWS, Google, Microsoft, or IBM ... - InfoWorld - August 2nd, 2017
- Cloud Hosting - Cloud Web Hosting Services - Bluehost - August 1st, 2017
- CCS points users of major expiring frameworks towards G-Cloud - PublicTechnology.net - August 1st, 2017
- Secure Cloud Storage Service India Benefits All Types Of Businesses - HostReview.com (press release) (blog) - July 31st, 2017
- Cyber Extortion: Is Your Business Software At Risk? - Techzone360 - July 31st, 2017
- Microsoft's data centre investment to boost SA cloud adoption - IT News Africa - July 12th, 2017
- BT Named A Leader In 2017 Magic Quadrant For Managed Hybrid Cloud Hosting, Europe - BT Retains Its Position As ... - Exchange News Direct - July 11th, 2017
- In Illinois, cloud computing debate could open next chapter of utility rate reform - Utility Dive - July 11th, 2017
- Atlantic Metro Expands CloudDirect(SM) Suite Nationwide - Marketwired (press release) - July 11th, 2017
- Microsoft Launches Azure Local Cloud Solution - CFO - July 11th, 2017