Cisco has also faced stiffening competition from rivals like the software maker VMware, which announced a partnership with Amazon last year.
Cisco and Google executives vowed to offer something different. They said companies have been struggling with the fact that they need separate tools to manage software on their own premises and those running in the cloud, a situation that sometimes causes security problems. By combining Google programming technology and Cisco networking and security software, they said, tech managers can create and manage software that can run securely in or outside their companies data centers.
The idea, said Urs Hlzle, Googles senior vice president for technical infrastructure, is to close those security gaps.
Cloud computing has been roiling the strategies of older tech companies for much of the past decade. The concept, besides letting customers sidestep the costs of buying hardware and software, can let companies deploy computing resources more quickly and flexibly.
Amazon Web Services pioneered the concept. Synergy Research Group, a market research firm, said in July that A.W.S. accounted for 34 percent of the roughly $11 billion spent on such cloud services in the second quarter, compared with 11 percent for Microsoft, 8 percent for IBM and 5 percent for Google. Amazon and Microsoft are expected to highlight progress in their cloud businesses when they report quarterly earnings on Thursday.
Google has moved aggressively to catch up. In late 2015, the company gave the job of running its cloud business to Diane Greene, a widely respected Silicon Valley entrepreneur who helped make VMwares technology a mainstay at many corporations.
She made a series of organizational changes, recruited new talent and introduced new technology features. In one important move, Google in September 2016 bought the start-up Apigee Corporation for $625 million, adding capabilities to help customers connect their operations with online services operated by others.
More mature technology companies have taken different tacks to try to hold on to customers. Some, like IBM and Oracle, offer their own cloud services. Others, like Hewlett Packard Enterprise and Dell Technologies, have shied away from engaging in a spending war in data centers against deep-pocketed internet giants.
So has Cisco. The company, based in San Jose, Calif., promoted a concept called intercloud that amounted to coordinating a federation of cloud services operated by partners.
But Cisco dropped that approach last year, choosing instead to help customers manage hybrid cloud arrangements industry parlance for using a blend of operations in a companys own data centers and those operated by a growing number of cloud services.
We think we are one of the few companies that can navigate this multi-cloud world, said David Goeckeler, executive vice president and general manager of Ciscos networking and security business.
The company has broadly signaled plans to rely more on software and services than on sales of networking hardware, aided frequently by acquisitions. On Monday, for example, Cisco said it would pay $1.9 billion for BroadSoft, which sells online communications services.
Other companies also have embraced the hybrid cloud concept. Microsoft, for example, has longtime ties with corporate software buyers and has come up with ways to run new cloud applications in its data centers or on customers premises, said Al Gillen, an analyst at the research firm IDC.
We see other vendors doing things to compete since what we have is so strong and so unique, said Julia White, a corporate vice president with Microsofts Azure cloud business.
VMware, a subsidiary of Dell, was first known for software technology called virtualization that allows more efficient use of servers but now competes with Cisco with networking software. Russ Currie, a vice president of enterprise strategy at the network monitoring specialist NetScout Systems, said VMware was effectively using its cloud alliance with A.W.S. to court customers. Pat Gelsinger, VMwares chief executive, called the announcement from Google and Cisco a validation of his own companys vision.
Cisco also cooperates in various ways with A.W.S. and Microsoft in cloud computing. But Mr. Goeckeler said that the Google relationship was particularly potent because of the technological specialties of each company.
We are both users of each others products, said Mr. Hlzle of Google. But in this case, this is about working together to give their customers the technology they want, he said.
Read this article:
Cisco and Google Find Mutual Interest in Cloud Computing …
- Cloud computing: A complete guide | IBM - February 7th, 2019
- FusionCloud Full-Stack Private Cloud - Huawei Enterprise - February 4th, 2019
- What is cloud computing? | IBM - January 24th, 2019
- What Is Cloud Computing? | The Basics of Digital Outsourcing - January 22nd, 2019
- Cloud Computing - Yahoo - January 13th, 2019
- Best Sellers in Cloud Computing - amazon.com - January 2nd, 2019
- Cloud Computing Explained by Common Craft (VIDEO) - January 2nd, 2019
- Cloud Computing Trends: 2017 State of the Cloud Survey - December 25th, 2018
- Cloud Computing Overview - tutorialspoint.com - December 25th, 2018
- 15 Top Cloud Computing Service Provider Companies - December 25th, 2018
- Cloud computing: Hardware & Software Security: Online ... - December 23rd, 2018
- Cloud Solutions from Cisco - Cisco - December 23rd, 2018
- Cloud Computing | The MIT Press - December 23rd, 2018
- Learn Cloud Computing Tutorial - javatpoint - December 23rd, 2018
- Standards - IEEE Cloud Computing - December 23rd, 2018
- Benefits of cloud computing | IBM Cloud - November 10th, 2018
- Cloud Computing Trends: 2018 State of the Cloud Survey - November 10th, 2018
- What is cloud computing? - LinkedIn - November 5th, 2018
- What is cloud computing? | TechRadar - September 25th, 2018
- Cloud Computing 2nd Edition: 2018: Mr. Ray Rafaels ... - September 23rd, 2018
- Cloud Computing - Articles & Whitepapers | Oracle Technology ... - September 23rd, 2018
- Cloud Computing: Theory and Practice: Dan C. Marinescu ... - September 23rd, 2018
- Programming Lesson Plan: Program Your Partner - September 5th, 2018
- Cloud Computing | Definition of Cloud Computing by Merriam ... - July 26th, 2018
- Cloud computing information, news and tips ... - April 30th, 2018
- Cloud computing - A simple introduction - Explain that Stuff - March 15th, 2018
- Doug H. - Boston Cloud Computing Meetup (Boston, MA) | Meetup - December 16th, 2017
- Cloud computing at Ifes, IFs, and hospitals | RNP - December 16th, 2017
- How to Invest in Cloud Computing -- The Motley Fool - October 28th, 2017
- What is cloud computing? Everything you need to know now ... - September 19th, 2017
- How The Automotive Industry Is Leveraging Cloud Computing - CXOToday.com - September 7th, 2017
- Huawei ups its bet on cloud computing with broader support for Microsoft apps - GeekWire - September 7th, 2017
- Cloud computing to drive Billabong's omnichannel experience - Chain Store Age - September 6th, 2017
- Cloud Computing Testbed Chameleon Renewed for Second Phase - HPCwire - September 6th, 2017
- The Software Alliance Advances Discussion on India's Cloud Computing Policy - ETAuto.com - September 6th, 2017
- Assessing Alibaba's Cloud Computing Opportunity - Market Realist - Market Realist - September 2nd, 2017
- 3 No-Brainer Stocks to Buy in Cloud Computing - Motley Fool - September 1st, 2017
- Telecom ponders future amid surging cloud computing popularity - TechTarget (blog) - September 1st, 2017
- Heads in the cloud: banks inch closer to cloud take-up - Risk.net (subscription) - August 31st, 2017
- Walmart Taps Nvidia for Massive Cloud to Take on Amazon - Fortune - August 31st, 2017
- Guest Commentary: Cloud computing tackles emerging cyber threats - Security Systems News - August 31st, 2017
- It's Only the Early Innings for Cloud Computing - Morningstar.com - August 29th, 2017
- What are the key benefits of cloud computing? - Information Age - August 29th, 2017
- VMworld 2017: Everything you need to know about VMware's hybrid cloud strategy - ZDNet - August 29th, 2017
- Saudi Telecom Company creates cloud computing giant - ComputerWeekly.com - August 29th, 2017
- Now with VMware and Pivotal, the Cloud Native Computing Foundation is becoming the hub of enterprise tech - GeekWire - August 29th, 2017
- Cloud Computing | HHS.gov - August 27th, 2017
- Oppo, Vivo plan to move cloud storage to India - Economic Times - August 27th, 2017
- Top 2 aspects of cloud computing you need to consi - Accountingweb.com (blog) - August 27th, 2017
- Biz Cloud Computing - Four States Homepage - August 27th, 2017
- Marketo decides to go all-in on cloud computing, and picks Google as its home - GeekWire - August 27th, 2017
- Cloud Computing Confirmed for Travers | TDN | Thoroughbred Daily ... - Thoroughbred Daily News - August 27th, 2017
- Why 2017 Is The Year To Understand Cloud Computing - Nasdaq - August 23rd, 2017
- Microsoft acquires cloud computing firm Cycle Computing to boost ... - The News Minute - August 23rd, 2017
- The Benefits of Multi-Cloud Computing Architectures for MSPs - MSPmentor - August 23rd, 2017
- VMware shares to surge more than 20% because the Amazon cloud threat is overblown: Analyst - CNBC - August 23rd, 2017
- Goldman Sachs just poured $45 million into a company picking up Amazon's slack in the cloud - Yahoo Finance - August 23rd, 2017
- Cloud Computing confirmed for Travers Stakes 2017 - Horse Racing ... - Horse Racing Nation - August 23rd, 2017
- Cloud computing in focus at e-Commerce forum - Oman Tribune - August 21st, 2017
- World's Largest Open Source Cloud Computing Summit to be Hosted in Sydney - Business Wire (press release) - August 21st, 2017
- AT&T, GE and Oracle offer juiciest cloud salaries, new data reveals - Cloud Tech - August 21st, 2017
- Cycle Computing will make Microsoft Azure more appealing to more enterprises - TechRepublic - August 21st, 2017
- Manage containers in cloud computing to prevent sprawl, cut costs - TechTarget - August 19th, 2017
- Business continuity is the ultimate killer application for cloud - ZDNet - August 19th, 2017
- Thailand urged to opt for cloud computing - The Nation - August 19th, 2017
- Cyberattacks Rain Down on Cloud Computing Infrastructure ... - Bloomberg BNA - August 19th, 2017
- Brown to decide Monday if Cloud Computing runs in the Travers - Horse Racing Nation - August 19th, 2017
- Cloud computing reversal: From 'go away' to 'I can't miss out' - InfoWorld - August 18th, 2017
- Alibaba Stock: Why Cloud Computing Could Be Equivalent to AWS - BNL Finance (press release) (registration) (blog) - August 18th, 2017
- Microsoft Acquires A Cloud Technology Company From Right Under Google And Amazon's Noses - Inc.com - August 18th, 2017
- Alibaba's cloud computing revenue almost doubles - SiliconANGLE News (blog) - August 18th, 2017
- Big Data and Cloud Computing Software, Platforms, and Infrastructure 2017 - 2022 - Markets Insider - August 18th, 2017
- Microsoft acquires cloud-computing orchestration vendor Cycle Computing - ZDNet - August 16th, 2017
- Cloud computing decision guide: Breaking down 7 top solutions for healthcare - Healthcare IT News - August 16th, 2017
- Amazon: Earnings Are Not The Holy Grail - Seeking Alpha - August 16th, 2017
- Notes: Cloud Computing still in running for Travers - Albany Times Union - August 14th, 2017
- Assessing the key reasons behind a multi-cloud strategy - Cloud Tech - August 14th, 2017
- Intel runs rule over new data centre storage design - Cloud Tech - August 14th, 2017
- 5 Stocks to Cash In on Cloud Computing - Kiplinger Personal Finance - August 13th, 2017
- Global Cloud Computing Market 2017- Amazon Web Services, Aliyun, Microsoft Azure, IBM and Google Cloud Platform - Perfect Analyst - August 13th, 2017